As the FX brand transitioned to STAR Channels in MENA regions, we were tasked by Disney to assess and update the full range of on-air and off-air elements for each of the STAR channel family with new logos, colour palettes and textures.
STAR’s two premium offerings, STAR Films & STAR Series, were updated with a touch of gold intended to reflect the 5-star content available on each.
We created bespoke channel idents for STAR Films & STAR Series that feature content from each projected onto a number of gold stars.
We also produced and supplied a host of print, digital and social template files for each STAR channel, allowing for advertising across a wide range of formats.
As well as templates & toolkits, a full brand guidelines document for each channel was provided to teams to ensure that brand recognition was retained.
Our idea generation stage for the channel idents included multiple creative directions.
