Working with Cineflix to create three brand-new FAST channels; Real Disaster Channel, Crime & Justice and Property & Renovation.
The Crime and Justice channel branding features a repeating police tape graphic device that is used as a transitional device across the OSP to direct the audience.
The international symbol of warning, the exclamation mark, is used as the central graphic device for The Disaster Channel.
The on-screen look for Property & Reno resembles a modular kit of parts coming together to create a home.
The three channels share commonalities such as logo placement, type alignment and grid structure across different OSP elements in order retain consistency among the Cineflix channel ecosystem.
A full on-air toolkit and styleguide was created for each channel to allow for a seamless rollout across multiple territories and markets.