MLP Pip & Posy Key Art

Magic Light Pictures

Case Study

We’ve worked on a wide range of branding and advertising projects for Magic Light Pictures, spanning motion and campaign; including title treatment design, social, trade adverts, showreels, digital, brand toolkits and guidelines.
MLP Brand Guidelines

Global Toolkits

We have created a global toolkit for each of the films that is sent out to affiliates and broadcasters in all markets to help promote the show in a simple, consistent and concise tone of voice, and look and feel.

MLP Brand Guidelines

We created a flexible design language that allows a glimpse into each of the marvellous worlds Magic Light Pictures has created.

MLP Trade Magazine Ad
MLP Digital Brand Application
MLP Sky UI
MLP Pip & Posy Activity Sheet

Superworm Titles

We took the vector of the logo and helped build it in line with the textures and lighting of the characters in the film, giving it a tactile physical look and feel. We then provided versions for the French and Dutch markets.