We worked closely with the Disney team to coordinate a photoshoot with the cousins, conceptualise and create the show key art as well as creating and delivering a host of on-air and print assets for launch and the accompanying events.
By blending the cousins into the Canadian landscape, the show Key Art aimed to represent their close relationship with nature and was accompanied by our campaign tagline 'Nature is in their Nature'.
The print applications ranged from large-scale OOH advertising to magazine and newspaper adverts.
Our on-air remit included sponsorship idents and in & out bumpers that place emphasis on the beauty of the Canadian landscape.
We provided a variety of assets for the series launch event that was attended by the cast of the show.