MMMultiply
BBC Brit Rebrand
Brand refresh for BBC Brit in South Africa.
Client

BBC

Year

2018

Best of British TV with a local flavour.

BBC BRIT was expanding from being a male skewing factual entertainment channel to include a more balanced range of entertainment shows such as Graham Norton along with local commissions like Strictly Come Dancing SA.

Our brief was to refresh the brand to clearly reflect the channels new direction while quashing past preconceptions that the BBC is a stuffy British brand.

Working closely with the marketing and creative departments we created a striking new identity for BRIT, with a vibrant new colour palette, bold typography and OSP along with a stunning new set of idents which beautifully reflected the channels core message, zest for life. The premium look was better aligned with the new content set while giving just enough of a local flavour to stay connected with the South African audience.

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