Pick Rebrand

Bringing some style and sophistication to one of the country's favourite channels.

We created a suite of idents that reflected the breadth of the channels content, from the light hearted to the heart pounding, that could be used across the days schedule tying in nicely with the programming.

The ID’s focus on the everyday but intensify these scenario’s using super slow-motion making the viewers life more vibrant and interesting reflecting the content on Pick that makes everyday more exciting.

For the on screen packaging, a changing set of colours reflected the different day parts, from the warm glow of the dawn to the deep blue of the night that allows the packaging to reflect the content.

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