National Geographic+

National Geographic came to us to with a branding brief for the launch of their new on-demand service National Geographic+.

Our challenge was to design a brand identity in line with their recent channel rebrand but expand on this for viewers to be able to clearly distinguish this as a new platform where they could access all of their favourite National Geographic content. The theme ‘Explore More’, aimed to engage a younger demographic, perpetuating the ‘Attenborough effect’ to highlight awareness and push discussions through campaign advertising and social media.

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