We were proud to work with UKTV on their campaign, CALM (Campaign Against Living Miserably) It was scheduled to launch on International Friends Day 2019. The adverts aim was to highlight the importance of taking time to connect with friends. The message was conveyed through hilarious anecdotes by Dave’s comedians, highlighting an important topic whilst retaining the notorious Dave sense of humour.
The final advert was the length of an entire ad break and used typographic and illustrative executions that were paired with the audio of the comedians jokes. The work was awarded Gold at the 2019 Promax Awards in the 'Best Sponsorship Integration' category.