We were invited by our good friends at Sky to help with the rebrand of their free to air channel, Challenge.
A core brand proposition was required that would cover the channels three core content pillars and expand the reach of the channel and brand beyond the confines of the small screen.
By working closely with the in-house creative team and other key stake holders, we were able to explore what the main elements of the brand were.
'Challenge Accepted' was our collective reply - the war cry of the Challenge audience, a positive call to arms bringing the audience into the game. We wanted to bring in elements of interactivity with the viewer wherever possible and await their reply, 'Challenge Accepted'.